Insights

Promise Drift in Practice

Research and case studies that explain how promise drift shows up in B2B, B2C and Hybrid companies.

Digital Health's Dual Promise Gap: Doctors vs. Patients

Digital health platforms make competing, structurally incompatible promises to providers and patients simultaneously. The resulting drift is driving burnout, disengagement, and billion-dollar write-downs.

May 11, 2026Read

// HYBRID

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Fintech platforms govern two distinct promise stacks simultaneously. When either one drifts, the damage compounds across both audiences, and the revenue consequences are measurable.

Promise Drift in Practice

Digital Health's Dual Promise Gap: Doctors vs. Patients

Now Look at Your Own Company

Fintech's Dual Promise Problem: When B2B and B2C Drift Collide

Insurance's Two-Promise Gap: What Sells vs. What Pays

Two-Level Promise Drift: The Franchise Brand's Hidden Risk