Insights

Promise Drift in Practice

Research and case studies that explain how promise drift shows up in B2B, B2C and Hybrid companies.

Only 16% of Employees Know the Promise. Everyone Else Is Guessing.

When fewer than 1 in 6 employees can articulate what their organization has promised customers, every frontline interaction becomes a Drift Zone. Here is how to close that gap systematically.

May 11, 2026Read

// B2B

Now Look at Your Own Company

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Most companies govern their customer promise with rigor and let their Employer Value Proposition drift unchecked. That gap now shows up on Glassdoor, Reddit, and LinkedIn, as broken trust at scale.

Promise Drift in Practice

Only 16% of Employees Know the Promise. Everyone Else Is Guessing.

Now Look at Your Own Company

Your EVP Is a Promise. Glassdoor Is the Receipt.

M&A Is a Promise Event. Most Companies Miss That.

The 'Contact Us for Pricing' Problem in B2B SaaS

The B2B CMO's Impossible Promise: Accountable but Not in Control

The Strategy Execution Gap Is a Promise Problem

The Sales-to-CSM Handoff: Where SaaS Promises Go to Die