Frequently asked questions
What is Promise Alignment?
Promise Alignment is a platform that gives growing B2B companies one system of record for every promise they make, across sales, product, support, marketing, and the AI agents now speaking for the company. It finds the promises you're already making in public, keeps them in one place everyone reads from, and checks new ones before they ship.
What counts as a "promise"?
Any commitment your company makes to a customer, stated or implied. A feature claim on your pricing page, an SLA in a proposal, a "we'll get back to you within an hour" from your support bot, a guarantee in a sales deck. Most companies are making hundreds of them across their public surfaces without a single place that lists them all.
What is promise drift?
Promise drift is what happens when those promises fall out of sync as a company grows. The website says one thing, sales says another, support says a third, and no one decided the difference on purpose. Customers feel the gap before anyone inside the company sees it, and it shows up as churn, refunds, and lost trust. It's the subject of the book Promise Drift.
How does the free Promise Audit work?
The Promise Audit scans your public surfaces and surfaces every promise it finds, in about five minutes, with no setup. You get your core promise scored against the PAS standards, both the one you publish and the one your evidence actually supports, so you can see exactly where you stand before you change anything. It's free, with no credit card and no sales call.
What is the Promise Stack?
The Promise Stack is your single source of truth: one place where every approved promise lives, and the one thing every team and every AI agent reads from. It's compared against your live site copy automatically so it never goes stale, and updates push straight to the tools your team already works in, like Slack and Notion.
What is the Promise Gate?
The Promise Gate checks every new promise against your published Stack before it goes out. If something contradicts what you've agreed to promise, drift gets caught upstream, before it ever reaches a customer, instead of being discovered later in a support ticket.
What does it connect to?
Your sources connect in so nothing ships ungoverned, your CRM, your CMS, and your AI agents among them. The goal is that every surface a customer touches is reading from the same governed Stack, rather than each team maintaining its own version of the truth.
How is this different from a brand or style guide?
A style guide tells people how to write. It sits in a doc, it goes stale, and nothing enforces it. Promise Alignment is a live system: it reads your real public copy, keeps the source of truth current automatically, and actively checks new promises before they ship, including the ones your AI agents generate faster than any human can review.
Who is it for?
Founders and executives, CEOs, CMOs, and revenue leaders, at Start-Up to Growth stage B2B companies, plus the marketing, CX, and CS teams absorbing the daily cost of misalignment. If your company has grown past the point where one person can hold every promise in their head, it's for you.
How much does it cost?
The Promise Audit and Cost of Drift are free. Paid plans scale with your stage, and there's a Founding Partner rate open through October 31, 2026. Full details are on the pricing page.
Is there a book?
Yes. Promise Drift, by founder Arturo Coto, explains the problem and the framework by hand. Promise Alignment is the system that runs it automatically. You can also read the introduction free.
Start with a free Promise Audit
See every promise your company is already making in public, in about five minutes. No credit card, no sales call.
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