The system of record for company promises
Promise Alignment gives growing B2B companies one place where every promise they make is written down, checked, and kept in sync, across every team and every AI agent that speaks for the company.
Our mission is to make sure no company ever breaks a promise it didn’t mean to break.
Every growing company makes promises. Sales makes them in a deck. Marketing makes them on a landing page. Support makes them in a chat window. Product makes them in a release note. And now AI agents make them too, on the company’s behalf, at a speed no one can review by hand.
As a company grows, those promises drift apart. The website says one thing, sales says another, the support bot says a third, and no one decided any of it on purpose. Customers feel the gap long before anyone inside the company sees it. That gap has a name: promise drift.
Promise Alignment is built to close it. Teams know exactly what to promise. Customers hear the same message from sales, product, support, marketing, and AI. Leaders make faster decisions, because every new promise is checked automatically before it ships. Less drift, less churn, one Promise Stack everyone can trust.
Founded on a simple idea: companies are made of promises
Arturo Coto
Founder
Promise Alignment grows out of decades of Arturo’s work as an executive advisor and author, 25+ years helping founders and teams bring simplicity and alignment to how they operate, as a co-founder, VP, CEO, CRO, and advisor.
The concepts of Promise Makers and Promise Keepers, and of promise drift itself, are the subject of his book Promise Drift. The book explains the problem by hand. Promise Alignment is the system that runs it automatically.
Meredith Schulz
Co-founder & Chief Product Officer
Meredith has spent fifteen years building products with engineering, design, and marketing teams. Since 2016 she has designed more than 100 AI products across B2C and B2B, built the conversational experiences behind Fortune 500 brands, and led AI design and UX teams at startups and enterprises, scaling a global AI design team along the way.
Her earlier career was in product marketing, focused on user retention and engagement for mobile app startups. That is where she first worked with Arturo.
See every promise your company is already making
Run a free five-minute Promise Audit of your public surfaces. No credit card, no sales call.
Get Started for Free