Audit

Audit what you promise

Promise Audit

Understand every promise you make across five key layers

  • Uncover every promise you’ve put in front of customers
  • Score all five layers of your Promise Stack against the PAS standard, with a recommendation for improving each
  • See which promises are drifting and most likely to cause customer churn
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The Promise Audit: five layers scored against the PAS standard, with a drifting promise pulled forward
Layer 01Core PromiseThe one promise you keep every time: the outcome the whole company rallies around.
Layer 02Supporting PromisesWhat has to hold for the Core Promise to hold: onboarding, docs, support, delivery.
Layer 03Conditional PromisesReal promises, but only under a named condition. Unsaid, they surface as surprises.
Layer 04Experimental PromisesBetas, pilots, prototypes: internal until they pass the gate.
Layer 05Legacy PromisesPromises you stopped making that still live in public, and still set expectations.

Cost of Drift

Understand what promise drift is costing your company

  • Estimate how much of your total churn comes from promise drift
  • See the cost per year in each area of your business, and the revenue you can protect
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Cost of Drift: the share of churn caused by promise drift, and the cost split across zones
Platform Chat

The AIdvisor

Ask about your own analysis from any page in the platform, and get an answer that knows your promises, your drift, and what it costs you.

Analyze

Analyze which promises are drifting

Promises at Risk: drifting promises ranked by churn risk

Promises at Risk

Review the promises most likely to cause customer churn

  • See which promises are drifting, ranked by churn risk from low to elevated
  • See how that risk spreads across the five layers of your Promise Stack

Competitors

Compare your promises against your competitors

  • Know where you lead, where you trail, and where nobody leads at all
  • See the promises only you make, and the promises competitors make that you don’t
  • Spot each competitor’s drift risks, and which areas of their business are weakest
Align

Align promises across your company

  • Your Team — Alignment Network

    Assign a representative to each drift zone

    • Assign each zone’s action items and sign-offs to its representative
    • Announce Promise Stack changes to your team (coming soon)
    Your Team: a representative seated for each drift zone
  • Action Items

    Assign and track ways to reduce your promise drift

    • Follow a step-by-step timeline: immediate actions first, then short-term improvements, then sustained changes
    • Assign each action item to a team member and monitor its status
    • See what each action item is worth before you start
    Action items on a board: backlog, to do, in progress, done
  • Promise Stack

    Align your team on the promises your company agrees to keep

    • Fast-track your draft: every promise from your Promise Audit, already rewritten to the PAS standard
    • Easily document owner approvals and proper sign-offs before governing promises across your company
    • Publish once, and your Promise Stack becomes the source of truth for your company
    The Promise Stack workspace: a team agreeing one promise
  • Website

    Bring your website in line with your published Promise Stack

    • Audit the pages you choose against your published Promise Stack
    • Catch the claims that drifted, and the claims nobody ever agreed to
    • Fix each claim with suggested rewrites
    The Website audit: live pages checked against the approved Promise Stack
Govern

Govern promises throughout your company

  • Promise Gate: Monitor and check promises made by AI and employees
  • Decisions: Keep a record of what your team decided about each promise, and why
  • Alignment Rhythm: Set the cadence your team reviews promises on
  • MCP Server: Reach your Promise Stack from the tools your team already works in
The Promise Gate: a claim checked for Feasibility, Alignment and Commitment, and sent backComing soon

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